6 TikTok Myths, Debunked in 2022

Several entrepreneurs have flirted with the notion of striving TikTok, but selected misconceptions have stood in the way.

For occasion, is just not it just a system for teenagers? Exclusively, teenagers who lip-sync?

To help control the confusion, we’ve rounded up a record of widespread TikTok myths to enable you make your mind up whether or not it warrants a location on your marking roster. Let us dive in.

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Fantasy 1: TikTok’s viewers is also youthful.

Brands mistakenly assume that TikTok is just for teens and youthful grownups. Despite the fact that it initially exploded in attractiveness with the Gen Z crowd, TikTok is quickly “expanding up.” In fact, 36% of TikTok consumers in 2021 were amongst 35 and 54 yrs aged, a 10% improve from the yr prior to.

On best of that, 50% of Millennials report browsing TikTok in the final three months, together with 38% of Gen X-ers, according to HubSpot’s 2022 Shoppers Tendencies Report. We predict these figures will carry on to increase as TikTok cements by itself as a mainstream social system.

Myth 2: TikTok is just for lip-synching and dancing.

Although these kinds of videos certainly exist on TikTok, it’s only the tip of the iceberg. As its audience has grown a lot more varied, so as well has its articles.

At present, you can obtain videos that strike nearly any area of interest. For illustration, some of the most well-liked TikTok groups include things like cooking recipes, magnificence tutorials, exercise routines, existence hacks, and even pet movies. This also indicates TikTok can function for a wide variety of makes across different industries.

For example, Ryanair, a European airline, is a fan favourite on TikTok with practically two million TikTok followers. DuoLingo, a language finding out application, is a different most loved with around four million followers. Then there is certainly Purple Bull, a well-known electrical power consume, with nearly 7 million followers. These are wildly distinctive brand names, from different industries, that have designed a healthier viewers on TikTok.

Curious which makes are profitable on TikTok? Test out this valuable guide to get inspired.

Fantasy 3: If your model is “serious,” TikTok isn’t for you.

TikTok has a reputation for currently being quirky — but if your brand is on the really serious aspect, will not enable this scare you absent. Alternatively, check out approaching your model from a diverse angle.

For instance, just take a appear at Planet Revenue, an NPR-backed podcast that covers complicated subject areas about the overall economy. Not the most entertaining matter in the environment, right? Still, it truly is raked up practically 750,000 followers.

From gentrification to mortgages, no subject is too critical for World Revenue to tackle with a humorous spin. Require convincing? Choose a look at the pursuing video that asks, “Is free of charge delivery truly free?”

If you come to feel your brand name is also “significant” for TikTok, choose a note from Earth Revenue and approach your brand name — and the information you build — from a various lens. At the conclusion of the day, it truly is about sharing value and offering it in an partaking way — and which is a target pretty much any manufacturer can achieve.

Fantasy 4: You need a lot of followers to go viral.

On TikTok, any person can go viral. Even accounts with a handful of followers can spark millions of sights on a terrific video clip.

Its viral mother nature is a immediate end result of its algorithm. How does it perform? The algorithm pinpoints users that may possibly love your material based on their previous observe record, hashtag searches, and present-day area. Then, it will force your movie to their feed. If adequate people engage with it, the algorithm will share it to even extra individuals. Up coming matter you know, you have a viral hit.

This is an example: suppose you article a video clip of your self hiking a mountain. The algorithm demonstrates your movie to buyers who live close by, as effectively as those who not long ago searched for mountaineering trails on the system. It notices a large amount of individuals “liking” and commenting on the movie, so it shares it to extra customers.

Prolonged tale quick, if you might be worried you will never get any traction on TikTok, it truly is beneficial to bear in mind that the algorithm is on your facet, enabling you to achieve a lot more persons exterior of your immediate followers.

Myth 5: Mainly because TikTok movies are shorter, people are less engaged.

TikTok is recognised for its quick, bite-sized articles. Having said that, this makes an illusion that end users don’t devote significantly time on the platform.

Thankfully, this couldn’t be farther from the truth. In reality, TikTok has an normal person session of 10.85 minutes, far exceeding any other social media platform. On major of that, people in the U.S. open up the TikTok app 8 occasions a day on typical.

Myth 6: TikTok is a fad.

Will TikTok meet the very same fate as Myspace and Tumblr? When it really is as well early to phone, I would argue that it does not really issue.

For just one, shorter-variety video is dominating the social media landscape. If TikTok fulfills its demise, buyers will still crave this written content. The audience may well jump to a new system, or migrate to an current just one. Both way, you even now have to have to know how to produce engaging, snackable content material — and TikTok is the top system to hone this talent.

Second, if you establish your model correctly, no increase or drop of a single platform will topple it. If you build a potent local community all over your model, it will become unshakeable. But in order to do this, you need to go wherever your audience is — and, for proper now, that could be TikTok.

Back To You

Let’s stop with one particular last myth: it is really too late to sign up for TikTok.

This is untrue, especially if your viewers is active there. Even more, its higher engagement fees, stellar development likely, and potent algorithm can get your electronic marketing and advertising to the future amount. That stated, time is of the essence. Brands that establish a existence on TikTok now can remain forward of the curve.

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