SINGAPORE, March 28, 2022 /PRNewswire/ — Tanduay’s overseas company continued its advancement trajectory in 2021, buoyed by its new partnerships with top distributors.
Past calendar year by itself, it signed partnerships with United States’ Hensley Beverage Business in Arizona, Horizon Beverage Group in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this producing, Tanduay is offered in 12 U.S. states and the territory of Guam as well as in the nations around the world of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been an additional superior yr for Tanduay. We have expanded into new markets and been given extra international recognition for our merchandise. We hope to proceed with this advancement momentum in 2022,” explained Lucio Tan III, Tanduay President and Chief Running Officer. Tan assumed management of the organization in late 2019, steering the organization throughout the pandemic.
New Partnerships, Far more Marketplaces
In 2017, under the leadership of former Tanduay President, Lucio “Bong” Tan, Jr., the organization started out an aggressive intercontinental advertising expansion that proceeds until finally this working day.
“Plans are underway to increase in Canada, the United Kingdom, and Costa Rica this calendar year. Discussions are also remaining held to provide Tanduay to other countries,” Tan exposed.
In line with its transfer of capturing new markets, Tanduay furthermore entered into partnerships with a few groups from the Countrywide Basketball Association (NBA) in 2021.
The manufacturer presently experienced an present partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at present the only Filipino brand to be a spouse of 4 major NBA groups.
Mainly because of these partnerships, Tanduay established extra awareness among the NBA admirers from across the globe. It also gave Tanduay the opportunity to give the teams’ fans a flavor of Tanduay, as it opened its have bars at the household arenas of the Timberwolves (Focus on Heart), Suns (Footprint Center), and Bucks (Fiserv Discussion board) past year.
Tanduay also continued to gain extra worldwide awards and recognition. It was named the World’s Selection 1 Rum by Beverages International Magazine as it outsold other rum brand names for the fourth consecutive year.
It also acquired a Manufacturer of the Calendar year award from the London-primarily based World Branding Awards for the seventh consecutive yr. For 2021, Tanduay was the only model to acquire the difference less than the Alcoholic Beverages – Rum Group.
Tanduay gained a whole of 23 international awards for its distinct merchandise previous yr. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Yr for 2021 by the New York Worldwide Spirits Level of competition.
On the lookout Forward to One more Development 12 months
“The very first two months of 2022 have been great for Tanduay. Our neighborhood and international business are both equally accomplishing nicely, and we hope to proceed this overall performance for the rest of the year,” said Tan.
Tanduay has been in organization for extra than 167 years. It begun out as a small distillery, and has given that expanded to come to be just one of the Philippines’ most successful rum brand names. It proceeds to stay ahead of the activity even with the entry of new regional competition and intercontinental rum products.
It owns and operates the biggest distillery in the state. Tanduay presently has extra than 120,000 oak barrels in its arsenal with a capability of about 24 million gauge liters — implementing its capability to fulfill the need of unique marketplaces globally.
Media Make contact with
Worldwide Organization Development Supervisor
Roy Kristoffer Sumang
Global Business enterprise Progress Manager